Mary Kay India: The Hair Care Product Line Opportunity Essay

1. How would you characterize the branded and packaged Indian hair care category in 2010? In 2010, with Lotus & Bamboo soap bar was introduced by Mary Kay in India, May Kay was approved a customized product for a specific country or region market for the first time. Moreover, the branded and packaged Indian care category of Mary Kay was growing up and expanding its product to attract more potential customers. Mary Kay brand has been developing massive products in India until 2010 with lower price compared with past several years. By late 2010, there were more independent beauty consultants in more regions in India, and most of the businesses were distributed in northern, western and northeastern area of India. Simultaneously, in the late 2010, Mary Kay also meets competition from other representative of hair care products. Market research has shown that the growth potential of around 50% for the coming 5 years between 2010 and 2014. 2. How would you assess the â€Å"fit† of a hair care product line with Mary Kay’s offering in India? The acceptance of hair care products line is growing with changes of hair care habit of customers in India. Personally, the â€Å"fit† project of hair care product line with Mary Kay’s offering in India was pretty successful and in time. Based on the unique hair care habit among Indians, it might be a slow process to introduce the products into a new Asian market for Mary Kay. After all, hair cares like shampoo and conditioner are not as easily as soap bars to be accepted in India, which means changing hair care lifestyle for most people there. Therefore, launching hair care products in 2012 is the very time for India. Additionally, independent beauty consultants are the positive factor to motivate to sell products in India. Furthermore, low price promotion strategy also worked for selling hair care in India, according to the data in the case, nearly 87 percent of hair care products were sold at mass-market prices, however, only 13 percent of the products were sold at  prestige or premium prices. 3.What is the market potential for a hair care marketed by Mary Kay India? According to the research, the Indian upper and consuming classes were growing and were expected to total over 500 million individual, which might be reckoned as potential consumers of hair care products. It seems that Mary Kay India is targeted to young, working people who are pursuing good look with an average age of 26, especially women group. Given to the increasing population in India, in the coming years, the number of young generation will also be expected to grow up. Meanwhile, the expected young generation will grow up under impact of new body care lifestyle in India, (who are accustomed to using shampoo and conditioner instead of oil, washing hair frequently, caring about the appearance),thus, it could be forecasted that the market of hair care products would be extended in the near future. 4.At what dollar sales volumes will the Mary Kay India hair care line be profitable? Give to the estimated scale of production of a total of 600,000 units of the 6-milliliter sachets, total cost of production and distribution would probably be $600,000. Then, the highest estimated total cost of production and delivery for the 100 milliliter bottles would be $1,410,000, but the lowest would sum up to $1,110,000. Moreover, when take advertising, promotion, and sales into consideration, the costs would probably come to $705,000, while the highest total amount of sales could be even more than $2,715,000. 5. Should Mary Kay introduce a hair care line in India? Why or Why not? As far as I am concerned, Mary Kay should introduce a hair care line in India. On the basis of the data above, the highest total amount of sales could come to $2,715,000 for Mary Kay, which means huge profit in India market. What is more, as the transformation of lifestyle among young Indians, the number of people who tend to use hair care products could rise up in the coming decades. Once hair care products are accepted by Indian people, it means more opportunities and profit growth point for Mary Kay brand. For instance, Mary Kay company could develop more hair care products with specific functions to satisfy the increasingly demand among people. Lastly, another  advantage to introduce Mary Kay to India is that labor price in India is pretty low, which illustrates that the cost to produce hair care products in India could be controlled easily. In general, introducing hair care products to India is a wise action for Mary Kay company.

The Lost Symbol Chapter 86-89

CHAPTER 86 In the cerulean glow of his basement lights, Mal'akh stood at the stone table and continued his preparations. As he worked, his empty stomach growled. He paid no heed. His days of servitude to the whims of his flesh were behind him. Transformation requires sacrifice. Like many of history's most spiritually evolved men, Mal'akh had committed to his path by making the noblest of flesh sacrifices. Castration had been less painful than he had imagined. And, he had learned, far more common. Every year, thousands of men underwent surgical gelding–orchiectomy, as the process was known–their motivations ranging from transgender issues, to curbing sexual addictions, to deep-seated spiritual beliefs. For Mal'akh, the reasons were of the highest nature. Like the mythological self-castrated Attis, Mal'akh knew that achieving immortality required a clean break with the material world of male and female. The androgyne is one. Nowadays, eunuchs were shunned, although the ancients understood the inherent power of this transmutational sacrifice. Even the early Christians had heard Jesus Himself extol its virtues in Matthew 19:12: â€Å"There are those who have made themselves eunuchs for the sake of the kingdom of heaven. He who is able to accept this, let him accept it.† Peter Solomon had made a flesh sacrifice, although a single hand was a small price in the grand scheme. By night's end, however, Solomon would be sacrificing much, much more. In order to create, I must destroy. Such was the nature of polarity. Peter Solomon, of course, deserved the fate that awaited him tonight. It would be a fitting end. Long ago, he had played the pivotal role in Mal'akh's mortal life path. For this reason, Peter had been chosen to play the pivotal role in Mal'akh's great transformation. This man had earned all the horror and pain he was about to endure. Peter Solomon was not the man the world believed he was. He sacrificed his own son. Peter Solomon had once presented his son, Zachary, with an impossible choice–wealth or wisdom. Zachary chose poorly. The boy's decision had begun a chain of events that eventually dragged the young man into the depths of hell. Soganlik Prison. Zachary Solomon had died in that Turkish prison. The whole world knew the story . . . but what they didn't know was that Peter Solomon could have saved his son. I was there, Mal'akh thought. I heard it all. Mal'akh had never forgotten that night. Solomon's brutal decision had meant the end of his son, Zach, but it had been the birth of Mal'akh. Some must die that others may live. As the light over Mal'akh's head began changing color again, he realized the hour was late. He completed his preparations and headed back up the ramp. It was time to attend to matters of the mortal world. CHAPTER 87 All is revealed at the thirty-third degree, Katherine thought as she ran. I know how to transform the pyramid! The answer had been right in front of them all night. Katherine and Langdon were alone now, dashing through the cathedral's annex, following signs for â€Å"The Garth.† Now, exactly as the dean had promised, they burst out of the cathedral into a massive, walled-in courtyard. The cathedral garth was a cloistered, pentagonal garden with a bronze postmodern fountain. Katherine was amazed how loudly the fountain's flowing water seemed to be reverberating in the courtyard. Then she realized it was not the fountain she was hearing. â€Å"Helicopter!† she shouted as a beam of light pierced the night sky above them. â€Å"Get under that portico!† The dazzling glare of a searchlight flooded the garth just as Langdon and Katherine reached the other side, slipping beneath a Gothic arch into a tunnel that led to the outside lawn. They waited, huddled in the tunnel, as the helicopter passed overhead and began circling the cathedral in wide arcs. â€Å"I guess Galloway was right about hearing visitors,† Katherine said, impressed. Bad eyes make for great ears. Her own ears now pounded rhythmically with her racing pulse. â€Å"This way,† Langdon said, clutching his daybag and moving through the passage. Dean Galloway had given them a single key and a clear set of directions. Unfortunately, when they reached the end of the short tunnel, they found themselves separated from their destination by a wide-open expanse of lawn, currently flooded with light from the helicopter overhead. â€Å"We can't get across,† Katherine said. â€Å"Hold on . . . look.† Langdon pointed to a black shadow that was materializing on the lawn to their left. The shadow began as an amorphous blob, but it was growing quickly, moving in their direction, becoming more defined, rushing at them faster and faster, stretching, and finally transforming itself into a massive black rectangle crowned by two impossibly tall spires. â€Å"The cathedral facade is blocking the searchlight,† Langdon said. â€Å"They're landing out in front!† Langdon grabbed Katherine's hand. â€Å"Run! Now!† Inside the cathedral, Dean Galloway felt a lightness in his step that he had not felt in years. He moved through the Great Crossing, down the nave toward the narthex and the front doors. He could hear the helicopter hovering in front of the cathedral now, and he imagined its lights coming through the rose window in front of him, throwing spectacular colors all over the sanctuary. He recalled the days when he could see color. Ironically, the lightless void that had become his world had illuminated many things for him. I see more clearly now than ever. Galloway had been called to God as a young man and over his lifetime had loved the church as much as any man could. Like many of his colleagues who had given their lives in earnest to God, Galloway was weary. He had spent his life straining to be heard above the din of ignorance. What did I expect? From the Crusades, to the Inquisition, to American politics–the name Jesus had been hijacked as an ally in all kinds of power struggles. Since the beginning of time, the ignorant had always screamed the loudest, herding the unsuspecting masses and forcing them to do their bidding. They defended their worldly desires by citing Scripture they did not understand. They celebrated their intolerance as proof of their convictions. Now, after all these years, mankind had finally managed to utterly erode everything that had once been so beautiful about Jesus. Tonight, encountering the symbol of the Rose Cross had fueled him with great hope, reminding him of the prophecies written in the Rosicrucian manifestos, which Galloway had read countless times in the past and could still recall. Chapter One: Jehova will redeem humanity by revealing those secrets which he previously reserved only for the elect. Chapter Four: The whole world shall become as one book and all the contradictions of science and theology shall be reconciled. Chapter Seven: Before the end of the world, God shall create a great flood of spiritual light to alleviate the suffering of humankind. Chapter Eight: Before this revelation is possible, the world must sleep away the intoxication of her poisoned chalice, which was filled with the false life of the theological vine. Galloway knew the church had long ago lost her way, and he had dedicated his life to righting her course. Now, he realized, the moment was fast approaching. It is always darkest before the dawn. CIA field agent Turner Simkins was perched on the strut of the Sikorsky helicopter as it touched down on the frosty grass. He leaped off, joined by his men, and immediately waved the chopper back up into the air to keep an eye on all the exits. Nobody leaves this building. As the chopper rose back into the night sky, Simkins and his team ran up the stairs to the cathedral's main entrance. Before he could decide which of the six doors to pound on, one of them swung open. â€Å"Yes?† a calm voice said from the shadows. Simkins could barely make out the hunched figure in priest's robes. â€Å"Are you Dean Colin Galloway?† â€Å"I am,† the old man replied. â€Å"I'm looking for Robert Langdon. Have you seen him?† The old man stepped forward now, staring past Simkins with eerie blank eyes. â€Å"Now, wouldn't that be a miracle.† CHAPTER 88 Time is running out. Security analyst Nola Kaye was already on edge, and the third mug of coffee she was now drinking had begun coursing through her like an electric current. No word yet from Sato. Finally, her phone rang, and Nola leaped on it. â€Å"OS,† she answered. â€Å"Nola here.† â€Å"Nola, it's Rick Parrish in systems security.† Nola slumped. No Sato. â€Å"Hi, Rick. What can I do for you?† â€Å"I wanted to give you a heads-up–our department may have information relevant to what you're working on tonight.† Nola set down her coffee. How the hell do you know what I'm working on tonight? â€Å"I beg your pardon?† â€Å"Sorry, it's the new CI program we're beta-testing,† Parrish said. â€Å"It keeps flagging your workstation number.† Nola now realized what he was talking about. The Agency was currently running a new piece of â€Å"collaborative integration† software designed to provide real-time alerts to disparate CIA departments when they happened to be processing related data fields. In an era of time-sensitive terrorist threats, the key to thwarting disaster was often as simple as a heads-up telling you that the guy down the hall was analyzing the very data you needed. As far as Nola was concerned, this CI software had proven more of a distraction than any real help–constant interruption software, she called it. â€Å"Right, I forgot,† Nola said. â€Å"What have you got?† She was positive that nobody else in the building knew about this crisis, much less could be working on it. The only computer work Nola had done tonight was historical research for Sato on esoteric Masonic topics. Nonetheless, she was obliged to play the game. â€Å"Well, it's probably nothing,† Parrish said, â€Å"but we stopped a hacker tonight, and the CI program keeps suggesting I share the information with you.† A hacker? Nola sipped her coffee. â€Å"I'm listening.† â€Å"About an hour ago,† Parrish said, â€Å"we snagged a guy named Zoubianis trying to access a file on one of our internal databases. This guy claims it was a job for hire and that he has no idea why he was being paid to access this particular file or even that it was on a CIA server.† â€Å"Okay.† â€Å"We finished questioning him, and he's clean. But here's the weird thing–the same file he was targeting had been flagged earlier tonight by an internal search engine. It looks like someone piggybacked into our system, ran a specific keyword search, and generated a redaction. The thing is, the keywords they used are really strange. And there's one in particular that the CI flagged as a high-priority match–one that's unique to both of our data sets.† He paused. â€Å"Do you know the word . . . symbolon?† Nola jolted upright, spilling coffee on her desk. â€Å"The other keywords are just as unusual,† Parrish continued. â€Å"Pyramid, portal–â€Å" â€Å"Get down here,† Nola commanded, mopping up her desk. â€Å"And bring everything you've got!† â€Å"These words actually mean something to you?† â€Å"NOW!† CHAPTER 89 Cathedral College is an elegant, castlelike edifice located adjacent to the National Cathedral. The College of Preachers, as it was originally envisioned by the first Episcopal bishop of Washington, was founded to provide ongoing education for clergy after their ordination. Today, the college offers a wide variety of programs on theology, global justice, healing, and spirituality. Langdon and Katherine had made the dash across the lawn and used Galloway's key to slip inside just as the helicopter rose back over the cathedral, its floodlights turning night back into day. Now, standing breathless inside the foyer, they surveyed their surroundings. The windows provided sufficient illumination, and Langdon saw no reason to turn the lights on and take a chance of broadcasting their whereabouts to the helicopter overhead. As they moved down the central hallway, they passed a series of conference halls, classrooms, and sitting areas. The interior reminded Langdon of the neo-Gothic buildings of Yale University–breathtaking on the outside, and yet surprisingly utilitarian on the inside, their period elegance having been retrofitted to endure heavy foot traffic. â€Å"Down here,† Katherine said, motioning toward the far end of the hall. Katherine had yet to share with Langdon her new revelation regarding the pyramid, but apparently the reference to Isaacus Neutonuus had sparked it. All she had said as they crossed the lawn was that the pyramid could be transformed using simple science. Everything she needed, she believed, could probably be found in this building. Langdon had no idea what she needed or how Katherine intended to transform a solid piece of granite or gold, but considering he had just witnessed a cube metamorphose into a Rosicrucian cross, he was willing to have faith. They reached the end of the hall and Katherine frowned, apparently not seeing what she wanted. â€Å"You said this building has dormitory facilities?† â€Å"Yes, for residential conferences.† â€Å"So they must have a kitchen in here somewhere, right?† â€Å"You're hungry?† She frowned back at him. â€Å"No, I need a lab.† Of course you do. Langdon spotted a descending staircase that bore a promising symbol. America's favorite pictogram. The basement kitchen was industrial looking–lots of stainless steel and big bowls–clearly designed to cook for large groups. The kitchen had no windows. Katherine closed the door and flipped on the lights. The exhaust fans came on automatically. She began rooting around in the cupboards for whatever it was she needed. â€Å"Robert,† she directed, â€Å"put the pyramid out on the island, if you would.† Feeling like the novice sous chef taking orders from Daniel Boulud, Langdon did as he was told, removing the pyramid from his bag and placing the gold capstone on top of it. When he finished, Katherine was busy filling an enormous pot with hot tap water. â€Å"Would you please lift this to the stove for me?† Langdon heaved the sloshing pot onto the stove as Katherine turned on the gas burner and cranked up the flame. â€Å"Are we doing lobsters?† he asked hopefully. â€Å"Very funny. No, we're doing alchemy. And for the record, this is a pasta pot, not a lobster pot.† She pointed to the perforated strainer insert that she had removed from the pot and placed on the island beside the pyramid. Silly me. â€Å"And boiling pasta is going to help us decipher the pyramid?† Katherine ignored the comment, her tone turning serious. â€Å"As I'm sure you know, there is a historical and symbolic reason the Masons chose thirty-three as their highest degree.† â€Å"Of course,† Langdon said. In the days of Pythagoras, six centuries before Christ, the tradition of numerology hailed the number 33 as the highest of all the Master Numbers. It was the most sacred figure, symbolizing Divine Truth. The tradition lived on within the Masons . . . and elsewhere. It was no coincidence that Christians were taught that Jesus was crucified at age thirty-three, despite no real historical evidence to that effect. Nor was it coincidence that Joseph was said to have been thirty-three when he married the Virgin Mary, or that Jesus accomplished thirty-three miracles, or that God's name was mentioned thirty-three times in Genesis, or that, in Islam, all the dwellers of heaven were permanently thirty-three years old. â€Å"Thirty-three,† Katherine said, â€Å"is a sacred number in many mystical traditions.† â€Å"Correct.† Langdon still had no idea what this had to do with a pasta pot. â€Å"So it should come as no surprise to you that an early alchemist, Rosicrucian, and mystic like Isaac Newton also considered the number thirty-three special.† â€Å"I'm sure he did,† Langdon replied. â€Å"Newton was deep into numerology, prophecy, and astrology, but what does–â€Å" â€Å"All is revealed at the thirty-third degree.† Langdon pulled Peter's ring from his pocket and read the inscription. Then he glanced back at the pot of water. â€Å"Sorry, you lost me.† â€Å"Robert, earlier tonight, we all assumed `thirty-third degree' referred to the Masonic degree, and yet when we rotated that ring thirty-three degrees, the cube transformed and revealed a cross. At that moment, we realized the word degree was being used in another sense.† â€Å"Yes. Degrees of arc.† â€Å"Exactly. But degree has a third meaning as well.† Langdon eyed the pot of water on the stove. â€Å"Temperature.† â€Å"Exactly!† she said. â€Å"It was right in front of us all night. `All is revealed at the thirty-third degree.' If we bring this pyramid's temperature to thirty-three degrees . . . it may just reveal something.† Langdon knew Katherine Solomon was exceptionally bright, and yet she seemed to be missing a rather obvious point. â€Å"If I'm not mistaken, thirty-three degrees is almost freezing. Shouldn't we be putting the pyramid in the freezer?† Katherine smiled. â€Å"Not if we want to follow the recipe written by the great alchemist and Rosicrucian mystic who signed his papers Jeova Sanctus Unus.† Isaacus Neutonuus wrote recipes? â€Å"Robert, temperature is the fundamental alchemical catalyst, and it was not always measured in Fahrenheit and Celsius. There are far older temperature scales, one of them invented by Isaac–â€Å" â€Å"The Newton Scale!† Langdon said, realizing she was right. â€Å"Yes! Isaac Newton invented an entire system of quantifying temperature based entirely on natural phenomena. The temperature of melting ice was Newton's base point, and he called it `the zeroth degree.' † She paused. â€Å"I suppose you can guess what degree he assigned the temperature of boiling water–the king of all alchemical processes?† â€Å"Thirty-three.† â€Å"Yes, thirty-three! The thirty-third degree. On the Newton Scale, the temperature of boiling water is thirty-three degrees. I remember asking my brother once why Newton chose that number. I mean, it seemed so random. Boiling water is the most fundamental alchemical process, and he chose thirty-three? Why not a hundred? Why not something more elegant? Peter explained that, to a mystic like Isaac Newton, there was no number more elegant than thirty- three.† All is revealed at the thirty-third degree. Langdon glanced at the pot of water and then over at the pyramid. â€Å"Katherine, the pyramid is made out of solid granite and solid gold. Do you really think boiling water is hot enough to transform it?† The smile on her face told Langdon that Katherine knew something he did not know. Confidently, she walked over to the island, lifted the gold-capped, granite pyramid, and set it in the strainer. Then she carefully lowered it into the bubbling water. â€Å"Let's find out, shall we?† High above the National Cathedral, the CIA pilot locked the helicopter in auto-hover mode and surveyed the perimeter of the building and the grounds. No movement. His thermal imaging couldn't penetrate the cathedral stone, and so he couldn't tell what the team was doing inside, but if anyone tried to slip out, the thermal would pick it up. It was sixty seconds later that a thermal sensor pinged. Working on the same principle as home- security systems, the detector had identified a strong temperature differential. Usually this meant a human form moving through a cool space, but what appeared on the monitor was more of a thermal cloud, a patch of hot air drifting across the lawn. The pilot found the source, an active vent on the side of Cathedral College. Probably nothing, he thought. He saw these kinds of gradients all the time. Someone cooking or doing laundry. As he was about to turn away, though, he realized something odd. There were no cars in the parking lot and no lights on anywhere in the building. He studied the UH-60's imaging system for a long moment. Then he radioed down to his team leader. â€Å"Simkins, it's probably nothing, but . . .† â€Å"Incandescent temperature indicator!† Langdon had to admit, it was clever. â€Å"It's simple science,† Katherine said. â€Å"Different substances incandesce at different temperatures. We call them thermal markers. Science uses these markers all the time.† Langdon gazed down at the submerged pyramid and capstone. Wisps of steam were beginning to curl over the bubbling water, although he was not feeling hopeful. He glanced at his watch, and his heart rate accelerated: 11:45 P.M. â€Å"You believe something here will luminesce as it heats up?† â€Å"Not luminesce, Robert. Incandesce. There's a big difference. Incandescence is caused by heat, and it occurs at a specific temperature. For example, when steel manufacturers temper beams, they spray a grid on them with a transparent coating that incandesces at a specific target temperature so they know when the beams are done. Think of a mood ring. Just put it on your finger, and it changes color from body heat.† â€Å"Katherine, this pyramid was built in the 1800s! I can understand a craftsman making hidden release hinges in a stone box, but applying some kind of transparent thermal coating?† â€Å"Perfectly feasible,† she said, glancing hopefully at the submerged pyramid. â€Å"The early alchemists used organic phosphors all the time as thermal markers. The Chinese made colored fireworks, and even the Egyptians–† Katherine stopped midsentence, staring intently into the roiling water. â€Å"What?† Langdon followed her gaze into the turbulent water but saw nothing at all. Katherine leaned in, staring more intently into the water. Suddenly she turned and ran across the kitchen toward the door. â€Å"Where are you going?† Langdon shouted. She slid to a stop at the kitchen light switch, flipped it off. The lights and exhaust fan went off, plunging the room into total darkness and silence. Langdon turned back to the pyramid and peered through the steam at the capstone beneath the water. By the time Katherine made it back to his side, his mouth had fallen open in disbelief. Exactly as Katherine had predicted, a small section of the metal capstone was starting to glow beneath the water. Letters were starting to appear, and they were getting brighter as the water heated up. â€Å"Text!† Katherine whispered. Langdon nodded, dumbstruck. The glowing words were materializing just beneath the engraved inscription on the capstone. It looked like only three words, and although Langdon could not yet read what the words said, he wondered if they would unveil everything they had been looking for tonight. The pyramid is a real map, Galloway had told them, and it points to a real location. As the letters shone brighter, Katherine turned off the gas, and the water slowly stopped churning. The capstone now came into focus beneath the water's calm surface. Three shining words were clearly legible.

Climate change(global warming) Article Example | Topics and Well Written Essays - 500 words

Climate change(global warming) - Article Example The greenhouse gases both absorb and forward the sun’s radiations. Other greenhouse gases include carbon dioxide and water (Archer, 2011). The major contributor to global warming is the burning of fossil fuel. One major contributor to global warming is the motor vehicles’ carbon monoxide emissions (Weart, 2008). Factories produce carbon monoxide gases. The factories and motor vehicles use fossil fuel to produce electricity. Moreover, the thinning of the world’s ozone layer increased global warming. The ozone layer reduces the ill effects of the sun’s incoming radiating rays. Certain products produce CFC by-products. The CFCs reduce the earth’s ozone layer. With the thinning of the ozone layer, there is an increase in the quantity of the unfavorable incoming harmful sun’s rays (Archer, 2011). Global warming has significantly unfavorable effects on California’s agricultural environment. California’s greenhouse gases reduce the earth’s emission of infrared rays, triggering global warming. California’s greenhouse gases reduce the sun’s dangerous rays from being reflected by the earth’s surface back into outer space, increasing California’s temperature. The fossil fuel emitted by California’s motor vehicles contributes to California’s global warming statistics (Archer, 2011). Consequently, California’s global warming, melting its snow sources, triggers lower water availability. Specifically, Southern California experienced a 26 percent water source reduction. Sacramento suffered a 24 percent water source reduction. San Joaquin continues to bear the 23 percent water decline. With less water, California suffers from possible food production decline. Consequently, farms must spend more to acquire the required plant water. The increasing water cost precipitates to higher California food prices. With higher food prices, less people can afford to have a full meal. Lesser demand reduces farm profits

The In-Vivo and In-Vitro Effects of Sildenafil (Viagra) on Oocyte and Literature review

The In-Vivo and In-Vitro Effects of Sildenafil (Viagra) on Oocyte and Embryo Development - Literature review Example .. 7 1.2.1 Physiology of Fertilization and Implantation Process †¦..†¦Ã¢â‚¬ ¦. 9 1.2.2 Physiology of Ovarian Function and Reproductive System .†¦ 12 1.3 Ways on How Secretion of Ovary Controls the Reproduction †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 16 1.4 Historical Development, Chemical Composition, and Mechanism of Action .......................................................................................................... 18 1.4.1 Historical Development of Sildenafil Citrate ............................ 18 1.4.2 Chemical Composition of Sildenafil Citrate ............................. 20 1.4.3 Mechanism of Action ................................................................ 22 1.5 Sildenafil Citrate and Ovarian Response †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.......†¦.. 24 1.5.1 Possible Effects of Sildenafil Citrate on Female Reproduction . 24 1.5.1.1 Treating Female Sexual Arousal Disorder †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 24 1.5.1.2 Effects of Sildenafil Citrate on the Endometrium Lining †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 26 1.5.1.3 Effects of Sildenafil Citrate on Oocyte †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 28 1.5.1.4 Effects of Sildenafil Citrate on the Embryonic Development †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 29 1.6 Purpose and Rationale behind the Purpose of this Study †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 31 1.7 Research Hypothesis †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 33 1.8 Overall Objective †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 33 1.8.1 Specific Objectives †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 33 References †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 35 - 43 Chapter I – Introduction 1.1 Infertility Problems in Women... 12). It means that infertility happens when a couple failed to conceive after they had unprotected intercourse for a time span of 12 months. In general, infertility is classified as either primary or secondary infertility. Primary infertility means that the couple had never conceived a child despite their willingness to get the wife pregnant whereas secondary infertility happen when the couple is having difficulty getting pregnant after a pregnancy or having at least one child or more (NHS, 2012; Camacho, Gharib and Sizemore, 2007, p. 138; Inhorn and van Balen, 2002, p. 12). Boivin et al. (2007) revealed that roughly 80 million couples around the world are having difficulty conceiving a child. In UK, the NHS reported that around 3.5 million individuals or one out of six couples are facing problems related to infertility (NHS, 2012). There are quite a lot of factors that can lead to infertility. Based on the study that was conducted by the World Health Organization (WHO), these factor s were identified as: female reproductive disorders (38%), biological abnormalities in men and women (27%), male reproductive disorder (20%), subfertility (10-15%), and unknown causes (15%) (Kretser, 1997). The term â€Å"idiopathic† means that there is no specific known cause for a given disorder (Falcone, 2006, p. 58). Therefore, idiopathic amenorrhoea means that there is an unknown cause behind the absence of menstruation. Although problems related to infertility may not cause serious threat on the physical health of a couple, it will always remain a fact that their inability to conceive a child may trigger serious harm on their social and mental well-being. Among

Roman Empire Essay Example | Topics and Well Written Essays - 500 words

Roman Empire - Essay Example At the same time, there was high inflation at the empire, and its economy was deteriorating. The state was under constant threats of bankruptcy because its inhabitants resisted sharing the empire’s wealth. Large amounts of gold were sent to the orient to cater for luxury goods that led to a decline on the gold available to make coins. Its currency devalued, and people had to return bartering system of trade (â€Å"IHA†). The empire also had heavy military spending. Its constant wars saw the army overstretched, and it started recruiting the conquered barbarians and other foreign mercenaries. The barbarians later joined up with outside forces to fight the empire. At one time, the Roman soldiers were moved to fight in Italy civil wars leaving their borders with little resistance to German mercenaries (â€Å"IHA†). The period ranged approximately 80 BC to 20 AD. During this period, the Latin Language was perfected as a literary medium. Some of the main and outstanding Latin masterpieces were composed during this period. In it, the Ciceronian Period lasted from 70 BC to 42 BC, and was dominated by Marcus Tullius Cicero. The second was between 43 BC and 20 AD named as the Augustan Age. It featured writers such as Livy, Horace, and Virgil (Spielvogel, 152). The period ran from 500 BC to 330 BC. It was a great age for arts and literature. Some of the notable figures in this period were Greek dramatists such as Aristophanes and Euripides. They were also influential poets such as Ovid and Horace (Spielvogel, 89-100). The period was between 800 BC and 500 BC. Literature from this period includes earliest texts that have preserved as manuscripts. The period marked immaturity both in language and art. Poetry dominated the period with notable figures such as Pacuvius, Ennius, and Accius. Literature also drew from the traditions of other communities’ cultures such as Greece (Spielvogel, 67-79). Roman architecture was inspired by

Case Study 7 & 8 Essay Example | Topics and Well Written Essays - 1250 words

Case Study 7 & 8 - Essay Example Working as a single domain, chopperchassis.com, CCI has two domain controllers one for each facility, and three member servers, one for internal emails and other applications and others are used for CCIs main database. The business layer, as related to the Top-Down Model, has been serving the needs of all staff scattered in two facilities situation in Ohio by the IT Manager. Internet connection was not provided to the staff as such demand has not been made by the staff. Through the TCP/IP protocol, all the 50 employees were provided computers, servers, and routers with private IP address, joining two locations through a dedicated T1 line. Two subnets using the subnet mask have been created by the IT department for connectivity between the two facilities. At the application layer, Microsoft SQL Server is being used to store the main database of CCI. Strict modular separation of functionality at application layer has been provided through the TCP/IP protocol through T1 line and creating subnets. At the network layer, as per the new business requirements to provide access to suppliers and customers of important information related to order processing and supply chain management through extranets while giving due consideration to security and cost reduction, firewall and Network Address Translation (NAT) was recommended to the owner of CCI by its IT head. NAT router made it possible to purchase less IP addresses and provide security by translating the internal IP addresses of employees to external addresses. Thus, through NAT, the NAT router worked as a negotiator between public internet and private network. At the data layer, CCI has in place LAN for faster data transfer through Microsoft SQL server to its database. The technology layer of Ethernet with LAN has provided excellent connectivity among the staff at the two facilities to share resources.

Global Governance Essay Example | Topics and Well Written Essays - 2000 words

Global Governance - Essay Example As the paper declares the interests and benefits of common people are mainly focused in global governance. From the ancient times, the empires of various regions played vital role in the movement of global governance. U.S has given huge efforts in establishing human rights. The empire of America organized and implemented the concept of sovereignty. Earlier, the empire used to have huge power in their hand and in most of the cases they misused that power by oppressing people. The movements of global governance tried to end that oppression. The conqueror or empire was considered as government. But in the present times, people play significant roles in selecting the government. This process is considered as an important result of global governance. This discussion stresses that the concept of globalization was developed in 19th century and it became highly popular in different nations during 1980s. Effective policies and regulations were developed for benefiting common people. At the time of empire rule, countries used to focus only on their growth and developments which in many instances hampered other countries. The strong and powerful nations like U.K, U.S etc used to control several other countries. During the empire rule, people of many countries suffered from strong oppression. They did not have the right to go against the words of the empire. Gradually with the development of the government, the condition of common people started improving.

Modern British politics Essay Example | Topics and Well Written Essays - 1500 words

Modern British politics - Essay Example The focus group is then asked questions to which it is to discuss and then to provide answers to the questions. More often than not these opinions are used simply to reassure the government, but more recently they have been used to form the new policies in areas that would have been otherwise neglected by the government. Those influencing the focus groups are usually influenced by their age, gender, and social class. Often times, these factors are represented in the focus groups that are found in the general areas of Britain. Individuals of different age groups are commonly looking for different things; the biggest division in the current economic situation is the fear of those ready to retire, and the fear of those that are just entering the job market. Therefore, focus groups have been influenced by these issues. Gender politics also comes into play, as many women are becoming more and more involved in politics and investing their voices in their political needs. Women are becoming more active in politics and the roles of political change. Some of this can be seen in the new laws revolving around divorce that have awarded women more monetary compensation, as in White vs. White. Women, because of their active status, are now winning around 50% of the assets in a marriage. Social class has always been an issue to consider as well, because social class has influenced the general needs of the various classes in Britain. The wealth of an individual can affect how he or she decides to vote, or what he or she decides to stand for. People who are in poverty will be more concerned about finding the various supports that they need, such as unemployment for those that have been recently laid off in the hard economic times. As far as age is concerned, older people tend to vote in the Labour part (around 60%) and younger individuals tend to vote for the Tories (around 65%). This can be seen from recent pollings. Since these age classes have distinct

The Formation and Evolution of Sony Ericsson Alliance Assignment - 2

The Formation and Evolution of Sony Ericsson Alliance - Assignment Example The merger was also approved by the European and other regulatory authorities. The new company, headquartered at London, UK, envisaged total employee strength at the time of merger at 4000 of which Ericsson brought 2500 and balance contributed from Sony. The mission statement of the new company is to become the communication entertainment brand enabling everyone in creating and participating in entertainment experiences. The new company’s product line includes Mobile phones and handheld multimedia communication products. As per the data provided by International Data Corp (IDC), Nokia controlled 30.8 percent market, Motorola at 14.6 percent and Ericsson at 10 percent of market share in mobile market at the time of the merger. Thus, Ericsson’s market share is way below market leader Nokia. In forging the alliance, Ericsson had the benefit of access to Sony’s Japanese market, and Sony’s consumer experience particularly in digital screens, and Memory stick. Sony had the benefit of access to Ericsson base stations and 3G infrastructures. Moreover, Sony had access to Ericsson handset core technology and entry to US market. Informing a joint venture, Sony had the benefit of sharing Ericsson’s international telecommunication experience and chance to fill missing link in form of satellite, gateway, and phones. On the other hand, Ericsson had access to Sony’s design and production processes and facilities in China. Sony’s financial strength was in benefit to Ericsson in the long run. Research and development costs could be shared between the partners in the current competitive arena. Ericsson was categorical in its financial report of 2001 that Ericsson will have a chance of augmenting supply chain strength from Sony’s proven and established supplier resource base.

Hellenic and Roman Periods Research Paper Example | Topics and Well Written Essays - 1000 words

Hellenic and Roman Periods - Research Paper Example The preference for the infantry appears to stem from the ideology that came with men fighting on foot in hand to hand combat. Based from the culture, philosophy and norms of the ancient Greeks, they must have seen infantry warfare as nobler. There is something admirable, which could have been appealing to the Greeks, when men endure great hardships, from training and the actual combat, and defeat the enemy in a violent clash. This is hardly surprising. Even today, when battles are recreated in film, for instance, the frontline where the soldiers fight in violent clashes - through a collective spirit and discipline - evoke a sense of pride and inspiration from among us because the condition allow for a great show of valor and bravery. Compare this with going to battle riding atop a horse. The battle strategy for the cavalry is more calculated, requiring a degree of skill, cunning and calculation. In addition, it avoids and could not hold its own in a protracted battle. This was suppor ted by Schmid who pointed out the Greeks might have equated cavalry warfare with the barbarians way of fighting. He said that the Greeks acknowledge the skill and boldness involved but that they generally consider it to be "inferior to the kind of fighting courage needed by the hoplite in the ranks, which did not permit the excuse to run away.2 Even in actual warfare, the Greek cavalry was unwilling or hesitated to face the Greek hoplite. Fagan and Trundle (2010) identified a pattern in this attitude. First they cite numerous instances of defeat by cavalry horses in the hands of the Greek hoplite. There were the cases of Pharnabazus's cavalry defeat at the hands of Athenian infantry and the failure of a Persian-led cavalry in the Pactolus plain against the Greek hoplites in 395 B.C. There are, of course, periods when certain shifts transpired. This can be demonstrated in the case of the Peloponnesian war. The infantry was not extensively used during this time. Instead, the Greeks re lied on light troops such as archers, slingers and peltasts.3 This was what happened because the war was mostly typified by raiding and quick attacks. The training of the Greek hoplites meant that they are not suitable to fight most clashes. Therefore, light troops and even cavalry came to be used in the conflicts as well as those that preceded the Peloponnesian War. The changes demonstrate how warfare, particularly the tactics involved in using infantry, light troops or cavalry, is also determined by the nature and characteristics of the enemies that it faces. For instances, in order to defeat the notorious Persian cavalry, Alexander’s tactics involved the development of heavy infantry to serve as a platform of maneuver for his cavalry.4 Similar experience transpired for the Byzantines. The empire heavily copied the Roman warfare strategy but modified them in order to be effective in dealing with its neighbors such as the Saracens. This enemy was notorious for its highly agi le mounted archers. As a result, the Byzantines trained its infantry to use bows, which dealt significant damage to the enemy cavalry.

Cultures in Conflict Essay Example for Free

Cultures in Conflict Essay The pleadings of the Duncc-za and Cree Indians on a fiduciary claim on January 12th 1987, which is known as â€Å"Aspassin versus the Queen†, basically evolved from Robin Riddington’s (1988) case presentation. In this regard, the article, Cultures in Conflict: the Problem of Discourse, laid down the question as to whether the court should resolve the case or just reproduce it. Basically, this paper will examine and analyze the underlying circumstances in the presented case. Review of Literature The Aspassin v. The Queen lawsuit was a legal claim from the Government of Canada by two Indian Chiefs, Joseph Aspassin and Gerry Attachie, who served as representatives of Blueberry River and Doig River bands of the Duncc-za and Cree Indian tribes. The claim historically referred to the Indian Act, Treaty No. 8 of 1899 (Riddington, 1988). The claimant’s counsel pleaded the Court to merit the fiduciary obligation emanating from the September 22nd 1945 meeting proceedings of authenticated documents from British Columbia to corroborate the evidence that suggested that the Department of Indian Affairs deviated from the proper transferring of title to the legal claimants and instead was awarded by the Veterans Land Administration to the soldier’s settlement program. Based on the decision of Justice Dixon of the Supreme Court of Canada, it was concurred that a breach of fiduciary obligation of the Federal Crown has resulted in the failure the granting of the estate to its legal claimants and real heirs. The claim was incorporated with the legal claimant’s and heirs’ uncompromised land use of the estate wherein the Indians’ primitive economic sourcing are fishing, hunting, and trapping only. In effect, a surrendering requirement for the land use must be enjoined and be recognized by the Court. However, on November 4th 1987, the claim became futile by the Court’s dismissal for the reasons that the Indians were grossly handicapped to be able develop the estate for a progressive and sustainable economic base. Testimonial Findings The September 1945 occupancy of the IR-72, Indians’ land, which called as a place where happiness dwells, was purposely for exploration of mineral resources, wherein the band of Indians area were promised by the government to be compensated with a initially payment of $10 each. The governments has then continuously engaged in oil and gas mining and expanded areas of exploration all throughout Fort St. John by encouraging Indian families to sell their landholdings. Moreover, the trial has extensively addressed the pleadings on the problem of discourse as it may affect to the Court’s interpretation of the issue. In addition, the cross-examination of the witnesses, involving elders of the Duncc-za and Cree Indians, have supported and merited the articulation of their counsel. In effect, the Supreme Court has derived its decision together with its recognition on the breach of fiduciary obligation by the Federal Crown, as likewise addressed to the Canadian Government being the liable government entity in the transition of estate’s the transfer to the questioned beneficiaries. Merits of Articulation The merits of articulation of the claimant’s counsels, Leslie Pinder and Arthur Pape, was supplemented in the case proceeding and substantiated the Supreme Court decision, which was acknowledged as a matter of legal inquiry and argument on the fiduciary obligation of the Federal Crown, so that the Canadian Government would recognize the â€Å"surrender requirement† in the Indian Act in order to prevent further mediation and meddling with the claimant. In other words, the Federal Crown has duly surrendered the claim without compromise of conveyance and meddling over the claimant’s disposition for the use of the estate that has been re-claimed. Further implied on the merits of articulation by the claimant’s counsels was their presumption that a problem of discourse was â€Å"central† to the case. It implied that the discourse, as a matter of understanding, traverses with different recognition, interpretation and way of thinking from cultural perspectives. In this connection, the Supreme Court has interpreted and understood the merits of articulation on the land use with inadequate consideration to the cultural life of the Indians. In other words, the Supreme Court’s decisions was solely meant for the Indians to able live their economic lives in what they called â€Å"the place where happiness dwells†, as referred to the estate being an economic base for fishing, hunting, and trapping. Adverse Claim The Supreme Court decision in dismissing the claim favors the government’s occupancy to landholdings of ancestral domain. It may be noted that the estate, upon deviation of land transfer to the soldiers land program by the Veterans Land Administration, has had oil reserve dated back from 1950’s to 1960’s. In which case, the merits of articulation on surrendering the land without prejudice to claimants has an adverse claim on Supreme Courts decision in dismissing the case that was causal to the reason of Indian’s inability to develop the being claimed estate. Obviously, meriting the â€Å"surrendering requirement† could isolate the chances of pre-disposal to government’s exploration of land resources. Furthermore, a conflict of interest may result from the adverse claim of the Supreme Court. The litany of the claimant’s counsels, Pinder and Pape, on the issue of â€Å"discourse† has long been acknowledged by the Supreme Court as a matter of pleading and interpellation of various witnesses and has exposed the conflict of cultures from the social lives of Indians as they were found to be unable defend themselves in legal disputes being illiterates. In short, this exposition may have further given the Court a leeway to recognize the problem of discourse and therefore discovered the incapability of Indians. The adverse claim of the Court may be interpreted in both legal and moral perceptions in social perspective. On the first ground, acknowledging the plea of breach in fiduciary obligation of the Federal Crown, which was a disadvantage of the Canadian Government, has basically merited the claim. On the succeeding legal argument, the plea may have been in accordance to the jurisprudential aspects of claim on the issue of discourse, but upon recognition, it has resulted in the adverse claim. It may be perceived that the Court studied well the merits of articulation—from the day the trial ended on March 27th 1987 until the Court rendered decision on November 4th 1987— which is about 8 months. To give contrast to the adverse claim, as previously presumed above, the moral obligation of the Court may have contested the issue of discourse for the reason that the Indians may be imposed with challenges on their capability to promulgate stewardship of the land, in which the witnesses have found the ability to recall or remember events then may determine how far the ability to acquire skills of making the land more productive is possible. With this pretext, the merits of articulation may have gone far from treatise on issue of discourse. Conclusion The case of ancestral domain reclamation is a continuing issue in most countries where governments insatiably and constantly expand economic occupancy, political jurisdiction, exploration of land resources and nationalizing the overall geopolitical system. These ancestral domains are descendants of communities that have outlived the inhabitants of present societies. The tribal communities and indigenous culture pose the problem of discourse specifically brought about by conflicts of cultural heritage. Throughout the overall discussion on this paper, the problem of discourse is presented in a complex environment of representation as it evolved in a court proceeding. The testimony of characters, as depictive of their roles, has long argued the issue of discourse, and yet the bottom line was the long struggle of the native Indians to have their place of happiness in a land taken away from them in 1945. Being native and indigenous people who have been drenched by the Whiteman’s conquest, the native Indians likewise seek their cultural identity in a land they only borrowed from their children. Because it is the children that will continuously dwell in their place of happiness. What the trial resolve is the merit of articulation on the issue of discourse. It was conclusive that the adverse claim of the Supreme Court has been founded upon the exposition of the articulation, with so much evidence that the Indians were incapable of tilling and giving welfare for their land. The stewardship of the land may oppose the preservation of ecology—in which the Indians’ source of living depended on fishing, hunting and trapping. Thus, it may be perceived from the Court’s decision was its moral authority that may however lie beneath the advantage of the Whiteman. Upon resolving the issue of discourse, the merit of articulation was judged by the historical struggle of the Indians in pursuit of the place where their happiness dwells. References Riddington, R. (1988). Cultures in Conflict: The Problem of Discourse. Page 273-289, International Summer Institute for Structural and Semiotic Studies (ISISSS), University of British Columbia.

Olga Semyonova’s Discovery of Peasantry Life Essay Example for Free

Olga Semyonova’s Discovery of Peasantry Life Essay Peasant life is known to be one of the lowest status situations in many parts of the world during the past. Many people are not give equal opportunities compared to those that have a higher status in life. Most often, they are treated like they are not people but slaves due to the lifestyle as well as the work they have. Most of the time, peasants rely on those that has a higher status of living to get work. Thus peasants are one of those unfortunate people who are present in the world. In the book written by Olga Semyonova Tian-Shanskaia and David L. Ransel, the life story of peasant life in Russia. In order to have an overview of the author’s desire to write this type of book, a short background of Olga Semyonova would be presented. Semyonova was born in the year 1863 into a very prominent and scientific family during those eras. The author was one of the daughters of Pytor Pertovich Semyonov who is a popular geographer, explorer and statistician. Through the explorations and attainments which were done by her father, he was acknowledged by the emperor and later added the name Tian-Shanskii. Semyonova’s father played a huge role in the life of peasants because he â€Å"designed the legislation for the emancipation of the Russian peasants for serfdom, a reform implemented in years 1861-1863. Throughout Semynova’s life, she was living in St. Petersburg and was traveling with her family abroad. More often than not, she spent her summers in Gremiachka which is her family’s estate located in Riazan Province. The location of their estate would later on be used to study the life of peasants. With the inheritance of her father’s attitude in exploration, Semyonova was able to do her own explorations regarding peasantry. (xix-xxi) Semyonova’s adult life was very tragic. Although she was very intelligent there was a point in her life that she shielded her self away from her social and intellectual life. She was offered by marriage by a young man who deeply fell in love with her. However, she declined the man. As a result, the young man decided to shot himself in the head and he eventually died. After such, she mostly spent her life living in their real estate which made her aware of the situations of the peasants around their area. (xix-xxi) During the nineteenth century Russian society was in crisis. For several people, the development of the country was slow in comparison to other countries such as Germany, France, England and the United States. These countries were the ones who educated the Russians which brought pressure to the country. In contrast, Russia was very far from these countries bases on their urbanization and industrialization. In addition, these countries have a much higher level of culture and general education. On the other hand, change was very rapid and people blamed the government with its persistence to catch up with the Western world. With the decision of the government, the Russian society was lead into a revolution. The Russians who were well educated were able to view the main sources of the said crisis. As these educated people said, the resolution of the rebellion depends on the actions and attitudes of the regular people such as the peasants who composed the eighty-five (85) percent of the Russian nation. Russian Peasants were the ones who dwell in the rural areas as well as those migrant workers or the industrial workers of the country in different parts of Russia. Peasants were also the ones who constitute the Russian armed forces. Thus, this made all the parties in Russia believe that they know the diverse situation in the villages. Therefore in their perspective, the armed forces have the right to speak for the whole Russian peasantry and all their concerns. However, all their assumptions are not true. Hence, the government was not able to address the problems which are faced by the peasants. In the whole book, the study which was utilized was made by Semyonov with the collaboration with another researcher named K. V. Nikolaevskii during the late 1890s. The study was done regarding the real situation of the peasants throughout those times in order to see the attitudes, aspirations and conditions of the peasants. In addition, the research regarding the lives of these people was regarding their customs, family life. However, there is a failed attempt to present the fluidity of peasantry life. During the time of Semyonova’s study of the peasantry life, she often noticed the she was similar to an outsider to the place. As evidence it was stated that, â€Å"She constituted her own identity as a person of Western scientific culture in opposition to the peasants she studied. According to her, the boundary between childhood and adulthood, so clearly demarcated in education society, collapsed in village society. Peasant children saw the world very much as did the adults† (xxi). Semyonova highlighted that such situations were possible due to the early exposure of children in the difficulties that is normally faced by adults. In addition, the view of point of peasants regarding â€Å"work, morality and property were likewise quite different from the perspective of Semyonova’s upbringing† (xii). Accordingly, there is a different treatment of women in the community in comparison to the treatment of women in the world known by Semyonova. In the book it is stated that, â€Å"†¦the treatment of women, whose lot as the brutalized work horses and chief preservers of social bonds in the family and community†¦Ã¢â‚¬  (xii). In the book, there are many social issues which were stressed by Semyonova. With all the studies observation and researches that she had done in the lives of Russian peasants, the author discovered many things that are very much different from her life while she was growing up. In order to fully represent the life of the peasants, Olga was able to coordinate with one of the peasants in order to properly present the whole community of peasants in general. The person interviewed was named Ivan. Similar to other peasants, the family of Ivan was working on a farm in order to live. As a matter of fact Ivan’s family had, â€Å"livestock at the time of Ivans birth included three horses (one of which was a yearling), fifteen sheep, one cow, a heifer, and a pig. Their hut, which was wooden, had three windows and an enclosed entryway (sentsa). Nearby were a workyard, a small granary, and a threshing barn. † In addition they family had the most important necessity for them to live, â€Å"Farm tools included two wagons, two wooden, wheelless plows, one harrow, two types of harnesses, two scythes, two rolls of sackcloth (veretia), a sleigh, an ax, two spades, and two flails† (Semyonova, 1). Thus without their farming tools they are not able to see that there are not able to provide for all the things that they need. In the life of Ivan, it was very obvious that culture, norms and economic status was very important. Through this, his upbringing and future is very much affected. In the third chapter which focuses on the issue of child birth. Semyonova highlights that a child if brought up in such type of environment could be affected while growing up. It was stated that, â€Å"their attitudes and behavior as conditioned by the promiscuous intimacy of peasant life† (22). She again states that children see things in a much matured way therefore she finds teenagers very promiscuous and sexual even in a young age. The author also made some comparisons regarding the â€Å"our children, that is the child or the educated urbanized people† (22) against those that live a peasant life. In addition, Seymonova highlights the difference between the lives of peasants in contrast of the urbanized people. Stating that to peasants, â€Å"Deceit to escape punishment was approved, as was the use of foul language or abuse of animals to vent frustration. Patriarchal authority was accepted implicitly; might makes right, and in a sense this brutal fact of life justified deceit and other means of avoidance to escape the dictates of authority and power† (22). With such lines, it is noticeable that the lives of well educated persons are very much different from those that live in peasantry whom have not experienced any education. In general, the life of peasants in Russia during the time of Seymonova does not have any type of opportunity to move forward from the difficulties that they are in. Only those that are privilege and rich are those that are given the right to be educated and move out from the situation they are in. In contrast, the situation of Russia in the current time is far more different from the past situation of peasants. It is not a secret that there are still poor people in Russia but due to various technologies and improvements in terms of laws and policies there are opportunities available for those that wanted to change their lives. Great schools are available and scholarship grants are offered for students who would like to create a change in their lives. Accordingly there are organizations that are very willing to help and provide trainings and assistance with regards to various subjects such are welfare, health services and the likes. Through this, the less fortunate people are educated with regards to their health and sexual relations. As stated by Seymonova, there are promiscuous actions which are made by young people thus; it could be assumed that early pregnancies and diseases are possibly taken a threat. In comparison to the current society of Russia, the awareness and education which are received by citizens protects them against possible sicknesses and threats that could lead to life threatening diseases. Thus, improvements of the benefits of the people have been done through out the years with the help of many changes in terms of government processes and activities. However, problems with regards to society cannot be fully addressed due to the lack of ability of the government to fully reach out to the people. As stated in the introductory pages of the book, that problems could only be resolved through the cooperation and desire of the poor to respond with the issues due to the high percentage rate of their constituents. Works Cited Semyonova Tian-Shanskaia, Olga and David L. Ransel. Village Life in Late Tsarist Russia. United States: Indiana University Press, 1993.

Street Children in Egypt

Street Children in Egypt Street Children Phenomena in Egypt The street children phenomenon in Egypt as known for most people is one of Egypts serious problems. Egypt is one of the countries with the highest number of street children. I decided to research this topic because it is one of the long lasting problems Egypt is facing. There are a lot of misunderstandings regarding the meaning of the word street children, according to the UNICEF; children must fall under one of these two definitions in order to be called street children. First, Children who are engaged in some kind of economic activity ranging from begging to stealing. Most go home at the end of the day and contribute their earnings to their family. They may be attending school and retain a sense of belonging to a family. Because of the economic fragility of the family, these children may eventually opt for a permanent life on the streets. Second, Children of the street actually live on the street (or outside of a normal family environment). Family ties may exist but are tenuous and are maintained only casually or occasionally.†I aim by this research to evaluate the situation of street children in Egypt and to know their priorities, activities and problems. Also, identify the actions done by the governmental and non-governmental organizations regarding the problem of street children. Finally, raise awareness to the street children problem in Egypt. In Egypt, government legislation and rules relating to street children remains primarily disciplinary to the street children who are viewed as criminals and a threat to the society. Generally, the society looks at delinquents and street children as a disease that should be treated by isolation. Despite the lack of conclusive information about street children, many socio-economic indicators show that the phenomenon of street children is growing, especially in large cities. â€Å"The United Nations Office on Drugs and Crime (UNODC) conducted a Rapid Situation Assessment of street children in the two biggest cities in Egypt: Greater Cairo and Alexandria. According to this study, Poverty, family breakdown, and child abuse and neglect, seem to be the leading causes of the problem of street children. â€Å"Eighty percent of the children are exposed to real or constant threat of violence from employers, hostile-abusive community members, and their peers. Ignorant about health, hygiene, a nd nutrition and deprived of services to protect them, street children are a malnourished sub-population subsisting on an inadequate diet. Functionally illiterate (70 percent of the sample were school drop-outs, 30 percent had never attended schools in the first place), economic survival means working at the most menial tasks, or worse, begging, or thieving†. A lot of efforts have been made to try and estimate the number of street children in Egypt, but it is said that they all lack accuracy and reliability. Sedik (1995), based on the records of Al-Amal Village in Cairo, estimated that the number of street children in Egypt, both males and females, is 93,000. Data show that the reasons for the lack of valid and dependable information on the magnitude of the problem of street children are because it is hard to carry out surveys on the number of street children because of they dont live in one place. Another reason is because the police records dont keep record except on the children who are caught and sent to the corrective institutions by a court order. Through my research I found out a lot of causes for the street children phenomena. Children run away from their homes in Egypt because of child abuse, sensation seeking, neglect, existence of other brothers and sisters on the street and peer pressure. Children say that they were kicked out of their homes and forced to live in the streets and abused by their family or the people they work for. There are a lot of ways for abuse. Abuse usually takes the form of severe beating and insults for small mistakes. A lot of children choose to live on the streets because they feel they are free from any boundaries. A huge number of children said that one of the main reasons for moving to the street life is neglect. It could happen due to the illness of one of the parents, or the presence of a large family, or neglect because of divorce. The existence of other brothers and sisters especially older ones affect their younger siblings to follow their lead and move to live on the streets if their fa mily is facing the problems that they cant handle. Sometimes they move together and look for one another on the streets. Peer pressure acts as one of the most effective methods to increase the street children phenomena. Children explain that peers help them adjust to the life on the streets during their early days on the streets by providing food, entertainment, shelter and protection. Street children are usually there for each other. They help each other cope with the street life by explaining where to live, how to earn money and what should be done in case a problem happens. Street children usually do work that doesnt require any technical skills but they do marginal jobs that could provide them with money to survive only. Some of the work done by street children according to UN reports include â€Å"Begging, washing cars or shop windows, selling paper tissues on the streets, working temporarily in shops or factories informally, collecting plastic from wastes to sell to recycling factories, fishing and selling the catch, shining shoes, carrying luggage in the markets for people for money, selling newspapers and finally prostitution. Street children usually carry out their work every day, working in a range of â€Å"4 to 18 hours a day whether in doing one activity or a number of activities consecutively. They usually earn from 3 to 20 Egyptian pounds per day.à ¢â‚¬  Street children are exposed to problems everyday because of the life on the street with no elder supervision or protection. One of the problems is violence. Street children could face violence in many ways. For example, violence inside the children groups where older street children abuse younger children violence from the surrounding community which dont approve of their presence, Violence in the environment where employers exploit street children. Violence is often associated with sexual abuse which younger street children and street females are exposed to. Another problem that street children face is the community disapproval. Street children are rejected by society. They are not accepted due to their appearance and behavior. People generally tend to drive street children away as a result of fear and disgust. A third problem is the police arrests. Street children are always exposed to being arrested by police and returned to their families or committed to correction institutions. This process does not involve any efforts to change the original reason for escape from homes leading to the escape again to the street and the repetition of the vicious circle. The final problem is substance abuse. Street children are facing a serious problem which is free usage of drugs and substances that lead them to lose consciousness, suffer from continuous disorientation and spending all their daily earnings. Absence of good model and refusal of society lead to prevailing frustration of the street children and losing of hope in any good future. Government used to completely ignore the problem of street children who represented to the government a source of shame and embarrassment. The reaction was to ignore and hide the problem rather than face it and try to find solutions to the causes that lead to the spread of this problem. Sometimes the government may use law enforcement forces (police) to gather street children and put them into juvenile correctional institutes where they mingle with criminals and eventually the children escapes back to the streets with criminal background. NGOs, on the other hand, have dealt with the problem in a more consciences way. Programs have been developed and funded to admit the street children to houses and orphanages and try to fit them in the society and enroll them in schools. NGOs have several angles to approach the problem. They use the media to advocate the rights of street children and to promote their fight to protect these children and to treat them as victims rather than criminals who must be locked up. NGOs try to partner with the Government to conduct studies to establish laws to protect the rights of these children. NGOs also have programs that help street children in their own environment which is the streets. NGOs provide food medical care and financial assistance to the street children. NGOs also try to reunite as many street children as possible with their families and provide psychological therapy and social consultations to the children and their families to reach to the bottom of the problem and find a solution to the problems that drive children away from their homes. To conclude, everyone would agree on the magnitude of the problem of street children. The government and the NGOs have exerted many efforts to face the phenomena of street children but more work is needed if they want to achieve their target which is eliminating or at least reducing this problem in Egypt. Laws and legislations should be made to protect street children and help them fit in the society. As to the society I think that more awareness campaigns are needed to get people involved in this problem. We interact with the street children everyday but we always unintentially neglect them. Sometimes people treat street children as if they are something disgusting. Other times people treat street children as if they dont exist. Thats the reason why awareness campaigns should take place to explain to people that nearly all these children were forced to live on the streets and they didnt choose this themselves. Every person should feel that they have an obligation towards these chil dren and want to help them and provide them with a better life. Works cited: â€Å"Street children in Egypt: from the home to the street to inappropriate corrective institutions† by Iman Bibars- Environment and Urbanization, Vol. 10, No. 1, 201-216 (1998) DOI: 10.1177/095624789801000108 Article: â€Å"EGYPT: Street children worst hit by violence, experts say†19 Nov 2006 Source: IRIN SPAAC (1993), Street Children in Egypt, UNICEF, Cairo. Street Children in Egypt: Group Dynamics and Subculture Constituents.by Nashaat Hussein Article: Uncountable Figures Of Street Children Create New Worries By Michaela Singer First Published: February 24, 2008, Daily News EGYPT Mehdi, Ali. United Nations Office on Drugs and Crime. 17th of November, 2009 . Sedik, A. Experiences with Street Children in Egypt. Center for Child Rights and Protection, Cairo, 1995. Abu El-Nasr, A., 1992; Abdel Nabi, A., 1994; Sedik, A., 1995; and Koraim, A., 1998. Hussein, N. 1998; Azer, A. The Problem of Child Labor in Egypt, 1996.

Computer Hobby :: essays papers

Computer Hobby A Hobby That I Enjoy My favorite past time is to spend time at the computer, even at a tender age I like computer systems. To having a computer was a dream, an almost impossible dream. I had a friend named George at that time, we were in the same school, same grade and we had a very good relationship. At that time he had a computer system and we spend our free time playing games, printing greeting cards, banners, we also did our school home work. It was very nice and playful even then I yearned to own my own computer, so I could spend more time learning how to use the computer. But I liked to have my own computer so I can do my own printings and spend more time learning how to use the computer. One day my parents went for a trip without me because I was in school at that time; so I stay with my grandmother for about five days until my parents got back from their trip. When my folks return home they arrived with a big box with no labels or printings on the outside of the box. My parents always knew that I wanted a computer. I didn't know what was inside of the big brown box until the next day when I saw the computer on my homework table. It was the best day of my life, for that day my dream became reality. It was use but in good shape conditions and working. Now my favorite hobby is computers systems and instead of having a use computer, I have the latest computer and I like to spend a lot time making graphics programs, configuring systems in my new Pentium II 450mhz processor, and playing with my small network system that I have at home. I also like to alter pictures for example take one girl face out and put in another girl or man face that no one would tell that particular picture was altered. I like to write my essays on my computer because I have more fun, my mind is more relaxed and I thing better as oppose to writing with pen. At least it works for me. I'm gland my parents bought me the use computer then because now I know how to use it very well and it will be inside of me for the rest of my life which will help me a lot in the future. Who knows what would have happen if I didn't get the use computer Computer Hobby :: essays papers Computer Hobby A Hobby That I Enjoy My favorite past time is to spend time at the computer, even at a tender age I like computer systems. To having a computer was a dream, an almost impossible dream. I had a friend named George at that time, we were in the same school, same grade and we had a very good relationship. At that time he had a computer system and we spend our free time playing games, printing greeting cards, banners, we also did our school home work. It was very nice and playful even then I yearned to own my own computer, so I could spend more time learning how to use the computer. But I liked to have my own computer so I can do my own printings and spend more time learning how to use the computer. One day my parents went for a trip without me because I was in school at that time; so I stay with my grandmother for about five days until my parents got back from their trip. When my folks return home they arrived with a big box with no labels or printings on the outside of the box. My parents always knew that I wanted a computer. I didn't know what was inside of the big brown box until the next day when I saw the computer on my homework table. It was the best day of my life, for that day my dream became reality. It was use but in good shape conditions and working. Now my favorite hobby is computers systems and instead of having a use computer, I have the latest computer and I like to spend a lot time making graphics programs, configuring systems in my new Pentium II 450mhz processor, and playing with my small network system that I have at home. I also like to alter pictures for example take one girl face out and put in another girl or man face that no one would tell that particular picture was altered. I like to write my essays on my computer because I have more fun, my mind is more relaxed and I thing better as oppose to writing with pen. At least it works for me. I'm gland my parents bought me the use computer then because now I know how to use it very well and it will be inside of me for the rest of my life which will help me a lot in the future. Who knows what would have happen if I didn't get the use computer

Seeking Atonement in Crime and Punishment Essay -- Crime Punishment Es

Seeking Atonement in Crime and Punishment Raskolnikov, the protagonist of Dostoyevsky's Crime and Punishment was a complicated man who committed a crime. Raskolnikov murdered a woman who was a plague to mankind, especially the poor of Russia. In the chilling process however, he also murdered her younger sister, Lisaveta. To be purified, he drives himself through much agony. Not until the closing of the novel did he realize he must confess to be atoned and to find love. Consciously, Raskolnikov was averse to admitting his misdeed. He rationalized himself by asserting that the ends justify the means. Alyona's malignant nature, extremified by her outward appearance, and effect on the base community depending on and surrounding her. Her sole use for the profits were to upkeep continuous prayers in her horrible name. Although Raskolnikov excused himself this way, the true and conscious reason was only to test his power and ideologies about criminal psychology and the "superman". In his theory, to be above the law one cannot be discovered because to be punished would be to...

Alcohol Essay -- essays research papers

Giovanni Vaccarello, a retired machinist form Brooklyn, New York, never took the safety of his family for granted. He often drove Maria, 18, and Concetta, 17, to their part time jobs. John, his fourteen year old son, was to wear a beeper at all times so that he would never be out of reach. Giovanni routinely walked Cathy, his wife of twenty five years, one block to her job at the beauty salon. But with all the precautions Giovanni took, nothing could stop him from Abraham Meyers, a 25-year-old janitor from Brooklyn. At about 11:30 on May 1, 1994, Giovanni left the Russo’s catering hall in Queens with Cathy, Maria, and Concetta. John lingered behind as the others crossed the street and headed for the car. It was then that Meyers, allegedly going at speeds over 70 mph without headlights on, smashed into them, sending the Vaccarello’s flying. Maria and Concetta died instantly, while Cathy held on for a few hours on life support before dying. Giovanni escaped with his leg broken in three places, but suffered a heart attack that kept him in the hospital for a month. Meyers’ blood alcohol was tested at .2, double the legal limit for driving while intoxicated. This was not the first time he would face charges for driving under the influence of alcohol, he has had his license suspended 26 times and has drunk driving convictions dating back to 1967. Although Meyers kept driving without a license, he never spent one day in jail. He now faces up to life in prison, but this is of no con... Alcohol Essay -- essays research papers Giovanni Vaccarello, a retired machinist form Brooklyn, New York, never took the safety of his family for granted. He often drove Maria, 18, and Concetta, 17, to their part time jobs. John, his fourteen year old son, was to wear a beeper at all times so that he would never be out of reach. Giovanni routinely walked Cathy, his wife of twenty five years, one block to her job at the beauty salon. But with all the precautions Giovanni took, nothing could stop him from Abraham Meyers, a 25-year-old janitor from Brooklyn. At about 11:30 on May 1, 1994, Giovanni left the Russo’s catering hall in Queens with Cathy, Maria, and Concetta. John lingered behind as the others crossed the street and headed for the car. It was then that Meyers, allegedly going at speeds over 70 mph without headlights on, smashed into them, sending the Vaccarello’s flying. Maria and Concetta died instantly, while Cathy held on for a few hours on life support before dying. Giovanni escaped with his leg broken in three places, but suffered a heart attack that kept him in the hospital for a month. Meyers’ blood alcohol was tested at .2, double the legal limit for driving while intoxicated. This was not the first time he would face charges for driving under the influence of alcohol, he has had his license suspended 26 times and has drunk driving convictions dating back to 1967. Although Meyers kept driving without a license, he never spent one day in jail. He now faces up to life in prison, but this is of no con...

Competitive Strategy for Dialog Mobile

Competitive Strategy 1 Competitive Strategy for Dialog Mobile Competitive Strategy 2 ABSTRACT The study aims at devising a competitive strategy for Dialog Mobile, the provider of mobile telephony services which is the core business of Dialog Telekom PLC. Dialog which currently has customer base of over 5 Million and a revenue share of over 60% is the market leader in Sri Lanka’s mobile industry.However due to aggressive competitor price wars, the entrance of multinational giants such as Bharthi Airtel, global and domestic economic downturn, fluctuating inflation and high cost of energy combined with a bullish expansion strategy, Dialog had to face a loss of Rs. 2. 88 Billion in 2008 from a profit of 8. 91 Billion in 2007. This forms the background for Dialog’s competitive strategy. Since the industry has an Oligopolistic structure, constant price wars are putting the industry at risk.In order to be sustainable in such an environment it is crucial that Dialog focuses on customer retention and acquisition via customer centric policies, processes and a culture of relentless pursuit towards exceptional customer service. This would have to be backed by lean processes, prudent investments and rigorous project management. Dialog should also consider the feasibility of following an outsourced model by handing over high cost activities such as network infrastructure management and IT to selected vendors. Competitive Strategy 3Table of Contents ABSTRACT †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 2 Introduction †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 6 Preliminary Business Analysis †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 7 Value Creation †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Micro Economic Analysis †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 10 Cost Structure †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 10 Five Forces Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 12 Existing Rivalry Amongst Competitors †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 13 Threat Of New Entrants †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 3 The Power Of Suppliers †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 14 The Power Of Buyers †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 15 SWOT Analysis †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 15 Strengths†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ . 15 Weaknesses†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 6 Opportunities †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 17 Threats †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 17 Market Structure & Customer Behavior†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚ ¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 18 Dialog Telekom PLC Performance Review for 2008 †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 19 Macro Economic Analysis †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 3 Economic Forecast †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 25 Driving Forces †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â ‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 27 Competitive Strategy 4 Driving Forces in the Local Industry †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 27 Changes In Long Term Industry Growth Rate †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 7 Entry Of Major Multinational Firms †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 28 Innovative Business Models †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 28 Expon ential Growth In Network Bandwith †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 28 Regulatory Changes †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 28 Reduced Consumer Spending†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 9 Unemployment †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 29 Increased Taxes†¦Ã¢â‚¬ ¦Ã¢â ‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 29 Driving Forces In The Global Industry †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 30 The Internet And Digitization Of Content †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 30 Strategic Plan For Dialog Mobile †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 0 Short Term †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢ € ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 30 Enhanced Cost Management †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 30 Increased Focus On Customer Retention †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 31 Process Optimization To Support Customer Centric Objectives †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 31 Stringent Project Management With Emphasis On Significant Value Addition †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 2 Long Term Plan (2-4 Years) †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢ € ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 32 Cost Leadership †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 32 Outsourced Business Model †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 32 Increased Emphasis On Data †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 33 Increased Emphasis On Green Technologies †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 3 REFERENCES †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 34 Competitive Strategy 5 Table of Figures TABLE 1 DIRECT COSTS †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 11 TABLE 2 OPERATIONAL COSTS †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 11 TABLE 3 DTL SUBSCRIBER GROWTH †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 9 TABLE 4 DTL REVENUE GROWTH †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 19 TABLE 5 DTL DIRECT COST COMPARISON †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 20 TABLE 6 DTL OPERATIONAL COST COMPARISON †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 2 0 TABLE 7 DTL FINANCIAL PERFORMANCE SNAP SHOT †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 22 FIGURE 1 VALUE CREATION †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. FIGURE 2 DTL COST STRUCTURE†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 10 FIGURE 3 VALUE CHAIN †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 11 FIGURE 4 FIVE FORCES ANALYSIS †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 12 FIGURE 5 DTL REVENUE GROWTH – INVESTOR FORUM 2008 †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 20 FIGURE 6 DTL QUARTERLY REVENUE GROWTH †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 1 FIGURE 7 DTL SUBSCRIBER GROWTH †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 21 FIGURE 8 BUSINESS CYCLE †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢ € ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 23 FIGURE 9 SRI LANKA GDP ANALYSIS †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 25 FIGURE 10 SRI LANKA INFLATION TREND †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. .. 26 FIGURE 11 SRI LANKA MOBILE TAXES †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 7 Competitive Strategy 6 Economic Strategy for Dialog Mobile Introduction Dialog Telekom PLC, Sri Lanka's leading telecommunications company, operates Dialog GSM, the country's largest mobile phone network. Dialog GSM has spearheaded the mobile industry in Sri Lanka propelling it to a level of technology in line with the best in the world. The company operates 2. 5G and 3G networks, with the distinction of being the first 3G operator in South Asia. The Company also provides International Roaming facilities in over 190 countries.Dialog GSM is the country's largest cellular network providing services to over 5 million customers across the island (Dialog, 2009) In addition to its core business of mobile telephony, Dialog Telekom operates Dialog TV, a direct-to-home satellite television service, Dialog Broadband which offers fixed-line services and broadband internet and Dialog Global which provides a wide range of international telecommunication services. The scope of this study is limited to the formulation of a ‘Competitive Strategic Plan’ for Dialog Mobile – which is the largest revenue contributor.The total mobile subscriber base as at 31st December, 2008 was 5. 5 1 Million, out of which12% consists of post paid customers. The ARPU for post paid was Rs. 1404, while Prepaid was Rs. 319 as at 31st December 2008 (Dialog, 2009). Competitive Strategy 7 Preliminary Business Analysis Value Creation Dialog Telekom PLC’s Vision and Mission provide insight into the ways in which the company strives to create value to its customers. Vision: â€Å"To be the undisputed leader in the provision of multi sensory connectivity resulting always in the empowerment and enrichment of Lankan lives and enterprises† (Dialog, 2009).Mission: â€Å"To lead in the provision of technology enabled connectivity touching multiple human senses and faculties, through committed adherence to customer driven, responsive and flexible business processes and through the delivery of quality service and leading edge technology unparalleled by any other spurred by an empowered set of dedicated individuals who are driven by an irrepressible desire to work as one towards a common goal in the truest sense of the team spirit (Dialog, 2009). Competitive Strategy 8 Figure 1 Value Creation Customers’ perceived benefit CS =PB – MP Value Created PF = MP – PC Organizational costBeing a mobile telecom service provider in a nutshell the company provides value to society by enabling people to be accessible at any time from any place at an affordable price. With regard to the ‘reason for the company’s existence’ it would be prudent to initially take into account the following requirements/characteristics of mobile telecommunication; †¢ The existence of significant entry barriers due to the need for approval from TRC (Telecommunication Regulatory Commission) for commencement of operations Competitive Strategy 9 †¢ Extremely high capital and operational expenditure requirements for nfrastructure (base stations, towers, contact center and service outlets, systems) and maintenance †¢ The requirement for special ized knowledge regarding every aspect of Mobile communication †¢ The need for a significant workforce in order to start operations and maintain status quo post commencement †¢ An extended payback period resulting in the need for revenue generation in order to be sustainable (consumption of the service sans significant profit generation is not financially viable) All aspects mentioned above make it impossible for a single or small group of individuals to replicate the production of mobile telecommunication.This is in line with the reflections of Coase (1937) who stated that firms are more efficient at coordinating activities in comparison to markets. Dialog Telekom would have the benefit of economies of scale & economies of team production, thus drastically reducing cost of production. The other significant advantage is the common ownership of productive resources such as engineering, legal, IT, accounting, charging etc. Competitive Strategy 10 Micro Economic Analysis Cost StructureDialog Telekom being a mobile network operator has to collaborate with many suppliers and stakeholders in the value chain in order to run the operations and provide sufficient value to the customer and thereby earn profits. Figure 2 DTL cost structure Banks, Finance companies Suppliers of support services such as dealers & franchisees Government taxes Network equipment suppliers Dialog Telekom Other suppliers of capital items – PCs, headsets etc Hand set dealers & retailers Direct costs – Airtime and SIM card retailersCustomers Competitive Strategy 11 The above diagram shows a ‘helicopter’ view of the various stakeholders and the way in which cash flows in and out of the company. The key source of revenue is the Corporate and retail consumer base. Table 1 Direct costs Table 2 Operational costs Figure 3 Value chain Network related costs formed a major portion of direct costs, while selling expenses formed a major portion of operational costs (Dialo g, 2009). Competitive Strategy 12 Five Forces Analysis Figure 4 Five forces analysisThreat of new entrants Threat posed is relatively high not withstanding significant entry barriers ICT company ‘Maxis’ is poised to launch operations to become the 6th mobile operator – Supplier power Many suppliers Suppliers currently wield relatively low power – Existing rivalry amongst competitors 04 fixed line operators 05 Mobile operators 29 ISPs Intense rivalry amongst competitors – Buyer power Buyer power is relatively high Switching costs are low Many mobile operators to choose from Threat of substitution VOIP and CDMA can be considered substitutes However, hreat posed is minimal – Competitive Strategy 13 Existing Rivalry Amongst Competitors There are currently 04 mobile operators that could be considered direct competitors to Dialog, namely Mobitel, TIGO, Hutch & Bharthi Airtel. The biggest competitor currently is Mobitel, with a market share of appro ximately 18% in comparison to Dialog’s 53% (Bartleet Mallory stockbrokers, 2008). Mobitel follows an extremely reactive strategy, where it mirrors every action undertaken by Dialog. For example, Mobitel launched 3G service soon after it was launched by Dialog.Mobitel also follows predatory pricing techniques by constantly undercutting the prices set by Dialog in a bid to lure customers away. Bharathi Airtel, the latest player in the industry is a market giant in India, with over 100 Million subscribers and a market share of over 25% (Report Buyer, 2009). Airtel’s strategy has always been providing affordable mobile services to customers. TIGO, which was formally known as Celltel concentrates more on the Prepaid market. TIGO was the first player to provide ‘per second billing’ facilities to customers.Hutch while being a dominant player in India is more of a fringe player in Sri Lanka that also emphasizes on the Prepaid segment. Threat Of New Entrants While barriers to entry into the market are relatively high, there are quite a few players that have either entered or are in the process of entering the market. One such player is Maxis, a Malaysian company which already has operations in India and Indonesia. Maxis also owns 44% of shares at SLT (Bartleet Mallory stockbrokers, 2008). While Maxis would Competitive Strategy 14 further erode Dialog’s market share its strategy might be less predatory in comparison to some players.Other players with plans to enter the Sri Lankan market are Reliance Mobile and MTNL, both Indian companies. Reliance Mobile, like Airtel is also a giant in the Indian market constantly at war with the latter for the number 01 position. The Power Of Suppliers There are many suppliers of mobile infrastructure components in the industry. These suppliers supply products such as base station components, cell switching components and services such as base station assembly, tower assembly and switching optimization . Vendors include Huawei, Sun, Ericsson etc.Dialog Telekom being an industry giant and the fact that there are numerous vendors means that the influence of the vendors is less in comparison to the power wielded by Dialog. Furthermore mobile service providers purchase products in large quantities over a long period of time. This would also include the purchase of services such as assembly and maintenance. Securing such contracts are extremely important from the supplier’s perspective. Vendors such as Dialog due to its enormous influence in the local industry will also influence the research and development process of the vendors and the type of technology that is developed.For example, the adoption of 3G technology would have dictated the priorities of the vendors in terms of the type of technology that should be introduced to the market. Vendors in general have high fixed costs such as R and low incremental costs thus making it extremely important that they secure profitable contracts with mobile operators. Competitive Strategy 15 The Power Of Buyers In stark contrast to the vendors, the power of consumers is high. This is due to the low switching costs. A new SIM only costs approximately Rs. 00; hence customers do not have to spend a great deal if they want to switch operators. This power wielded by the consumer is only compounded by the presence of many mobile operators in the industry. The fact that these operators also include giants such as Bhrarthi Airtel only result in providing the buyers more bargaining power with their current operator. SWOT Analysis Strengths The main strengths of Dialog are threefold, one its brand name, two its vast infra structure and three the financial backing from its parent company Axiata.According to Perera (2008) from the Asian Tribune, the company was voted the number 1 brand for two consecutive years with a brand value of Rs. 12. 324 million in 2006 and Rs. 12. 401 million in 2007. The company was also voted number 1 amongst the top ten companies in April 2008. Innovation has always been one of Dialog’s strengths; the company was the first to launch SMS, MMS, Song catcher, mobile commerce, mobile e mail, information on demand etc in the region. Dialog was presented ‘the most innovative brand of the year’ award in recognition of this fact at the SLIM brand excellence awards.Competitive Strategy 16 In terms of infra structure and reach Dialog Telekom has over 1200 base stations spanning all provinces and has over 100 customer service centers, which is more than any other company in the country. Dialog operates 2. 5G and 3G networks. It is also linked to over 200 global destinations via international roaming (Dialog, 2009). Axiata group Berhad is the emerging leader in Asian mobile communications. It has controlling interest in Dialog Telekom along with many other subsidiaries in the South East Asian region.The continuous financial support provided by Axiata for Dialog Teleko m is one of its key strengths and has had a great impact on the development and expansion of the company. Dialog in return has been a significant contributor of profits for Axiata. Weaknesses One of the key weaknesses of Dialog Telekom is its increasingly high costs. A feature of many conglomerates that experience rapid growth is the inefficiencies that ‘silently creep in’. Total costs increased by 40% as at December 2008, with costs of finance increasing by 233% and depreciation by 81% (Dialog, 2009).Dialog also has a 3500 strong workforce which has resulted in overlapping scope of work across many divisions and units. The increasing size of the company has also lead to inefficient processes and unnecessary beurocracy. As a result it would be more and more challenging for the company to make swift changes in its strategic direction. Bigger companies also have the added danger of being further distanced from the end consumer of their products and services. This danger i s also a reality due to many personnel being unaware of VOC (Voice Competitive Strategy 17 f the customer), thus resulting in policies that aren’t necessarily customer centric in nature. Other weaknesses include its legacy systems. Most of its systems require upgrades or changes due to the strain imposed by the rapidly growing customer base and advances in technology over the years. However such changes cannot be made within a short timeframe and huge amount of financial resources and time are required to successfully implement changes. Opportunities Current mobile penetration in Sri Lanka is estimated to be around 50% with room for a further 20% in the short term (Lanka Business Online, 2009).At the end of 2008 there were 11. 087 million subscribers with an annual growth rate of 39% which is a drop from 48% in 2007 and 61% in 2006. Provinces such as North West, North Central, Sabaragamuwa, East and north have a fixed line distribution of below 10% and therefore provide ample opportunity for increased mobile penetration. Threats The main threats associated with the mobile industry are the increasing number of competitors and the global economic impact on customer spending patterns. The increasing competition has lead to huge price wars which has in turn negatively affected all the players in the industry.This trend could have a long term impact on research and development and the investment into new technologies. Therefore even though companies Competitive Strategy 18 might feel that they are able to remain competitive in the short term it could result in long term reduction in the value provided to consumers. Dialog is not immune to this problem, but rather it is has reacted to the price wars by drastically reducing the tariffs and by providing customers with packages that include 1000 minutes outgoing free call charges. Furthermore the rate of penetration is also on a reducing trend.Market Structure & Customer Behavior The telecommunication industry i n Sri Lanka consists of a few key players. As mentioned prior, the industry consists of 05 mobile operators and 04 fixed line operators. 100% of the mobile communication market share is owned by these 05 players. There are also significant barriers to entry. A firm would require very large financial resources to start operations. Existing dominant companies would also have influence over the suppliers and essential resources such as a qualified and skilled workforce, network infrastructure and dealer network.New comers would have to negotiate terms with the same vendors who would have more leverage due to their existing contracts with the incumbent players. New entrants would also face barriers such as requiring approval and licensing from the Telecommunications Regulatory Commission for the commencement of operations. The success of any startup company in the industry would also depend on its own brand recognition (from operations in other countries), since it would have to compete with companies that have a loyal customer base with significant brand recognition locally.The type of VAS (Value Added services) provided by the players in the industry are to a large Competitive Strategy 19 extent homogenous in nature. All these factors are indicative of an Oligopolistic market structure. The telecommunication industry is also a reducing cost industry. This is due to the fact that as the number of players in the industry increases the suppliers of network infrastructure would experience economies of scale. This would result in lower input costs for the mobile operators who also purchase items in bulk quantities.With respect to customer behavior patterns, customers are generally price elastic; thus as a rule when prices are increased by a given percentage, usage reduces by a larger percentage. However, this behavior pattern cannot be taken for granted since there are various other factors that have an impact on the usage patterns of customers. Dialog Telekom PLC Pe rformance Review for 2008 The customer base grew to 5. 51 Million at the end of 2008 recording a 29% growth in comparison to 2007 (Dialog, 2009) Table 3 DTL subscriber growth Table 4 DTL revenue growth Competitive Strategy 20Figure 5 DTL revenue growth – Investor forum 2008 Average revenue per user had dropped by 23% for Prepaid and 17% for Postpaid respectively. This was due to aggressive price wars by the competitors which resulted in Dialog significantly reducing its tariffs. However, the reduction in prices did not significantly increase the amount of usage due to reduced elasticity of demand, while the 29% increase in customer share was conservative at best. Prepaid revenue contribution was 48%, while postpaid revenue contribution was 29%. VAS account for almost 10% of the total revenue (Dialog, 2009) Table 5 DTL Direct cost comparisonTable 6 DTL Operational cost comparison Competitive Strategy 21 As captioned there was a 48% increase in direct costs and a 36% increase i n operational costs YoY (year on year). This was due to an increase in International telecommunication levy & frequency fees, increased telco depreciation, an increase in network costs (driven by increased energy costs) and an increase in customer related costs. Increases in operational costs were due to increased operations (increased number of base stations), increased maintenance costs and inflationary pressure. Figure 6 DTL Quarterly revenue growthFigure 7 DTL Subscriber growth Competitive Strategy 22 There was a noticeable reduction in the subscriber and revenue growth between the second and fourth quarters of 2008. However, quarterly growth was 10. 7% as at Q4 which the highest since Q2 2006. Table 7 DTL Financial performance snap shot Profit after tax was a negative Rs. 1. 5 Billion. This was due to many factors such as: – Rising energy and transport costs – Local and global Macro economic downturn – Reduced elasticity levels – Inflation – P redatory price wars and marketing tactics of competitors Competitive Strategy 23Macro Economic Analysis Figure 8 Business cycle Peak Peak Trough Recession Expansion One business cycle time The global economic crisis which started in mid 2007 and worsened in 2008 inevitably had an impact on the Sri Lankan economy which also had to contend with a civil war for the last three decades. The global economy is currently facing a recession, largely due to mishandling of debts in the U. S which eventually had an impact on the global economy. Some analysts are hopeful that the ‘worst is over’ and that the real GDP has passed the ‘trough’ stage and that the economy might be on the rebound.The 30 year long war has lead to immense war related spending by the government with less attention given to development. In a bid to retrieve the money government taxes Competitive Strategy 24 have been regularly increased, thus having a negative impact on customer’s disposab le income and resulting spending patterns. The global economic crisis only added ‘fuel to the fire’ with millions of workers losing their jobs worldwide. This in turn had a ripple effect on the country’s expatriates who are a great source of foreign income.Foreign remittances are used to take care of 70% of the country’s trade deficit (Pushparanjan, 2008). These expatriates were amongst the first to be retrenched and forced to return to Sri Lanka. This situation was compounded by reduced demand for goods and services produced locally, thus resulting in widening balance of payments and closure of companies that rely on exports. Garment companies for example account for 3 Million dollars in foreign income annually, of which 50% is reinvested in fabrics and machinery (Samath, 2009).The resulting loss of jobs for thousands of people in the local industry has a direct impact on their overall spending on goods and services. This domino effect has indirectly resu lted in low mobile usage and adoption of new services resulting in a reduction of net profits. However, the end to the military conflict in Sri Lanka after 26 years has resulted in a positive outlook for the country’s economy. The all share price index rose to a 7 month high and the central bank of Sri Lanka has shifted its forecast from 2. 5% growth to 4. 5 to 5% growth by the end of the year (Shiyin, 2009).The government has already laid out plans for massive development initiatives in the North of the country. This augurs well for the economy as a whole and the mobile industry in particular since it would result in increased Competitive Strategy 25 employment opportunities which would in turn hopefully translate to increased mobile usage. Economic Forecast The rate of inflation is expected to be around 7% in 2010 and an average of 6. 5% in 2009. GDP growth rate is expected to improve from 2. 5% to 4. 5 – 5% by end 2009 due to the end of military operations ( Figure 9 Sri Lanka GDP analysisAs shown the projected trade deficit for Sri Lanka is 9% of GDP for 2009. The trade deficit has been increasing YoY (Colombo Page, 2009) Competitive Strategy 26 Figure 10 Sri Lanka inflation trend Projected inflation rates are single digit figures; i. e. approximately 9%. This is a reduction from 14% in the previous year. To support growth, Sri Lanka in December unveiled a 16 billion rupees ($140 million) stimulus package and reduced the interest rates to 16. 5% from 17% (Thomas, 2009). Taxes imposed on mobile users in 2007 were 7. % Mobile Subscriber Levy and a ‘usage insensitive’ 5o rupee tax on subscriptions. The 50 rupee tax was later dropped and the MSL was increased to 10% in 2009. VAT was reduced to 12% in 2009 from 15% in the previous year Competitive Strategy 27 Figure 11 Sri Lanka mobile taxes This amended levy of 10% is beneficial to consumers who spend less than Rs. 2000 per month. However, overall this tax will have a negative impact on total consumer usage (Samarajiva, 2007) Driving Forces Driving Forces in the Local Industry Changes In Long Term Industry Growth Rate As at end 2008 there were 11. 87mn mobile subscribers in the market, a penetration rate of 54%, and annual growth of 39%. However, this rate of increase is slower than in previous years -48% in 2007 and 61% in 2006 (Sri Lanka communications report, 2008). With increased competition and predatory tactics it would become harder for any given company to experience substantial growth in the coming years. Competitive Strategy 28 Entry Of Major Multinational Firms With the entry of firms such as Bharthi Airtel and Reliance mobile in the pipeline existing firms would have to become more and more competitive in order to survive.Innovative Business Models Many of the firms are developing innovative business models in the foreign markets. Companies have yet to implement extremely innovative models in the local industry. However Bharthi Airtel has initiated this trend with its ‘simple plans’ theory, where unlike the rest of the players in the market it has distanced itself from the concept of multiple rates during different hours to different networks (off peak, peak, weekend etc) Exponential Growth In Network Bandwith The bandwith provided by broadband internet providers has significantly increased over the years.In the past 512 kbps was considered ‘fast’ and was the norm, now however, most operators provide speeds of over 2GB. This has changed the usage patterns and reasons for use by consumers. Regulatory Changes Certain players such as Bharthi Airtel were vying for the implementation of ‘number portability’, but this was not implemented by the government citing security concerns. The government also recently requested all mobile operators to ensure that both postpaid and prepaid customers are registered with their rightful owners. This has had a negative impact on the sale of prepaid connectio ns.Competitive Strategy 29 Reduced Consumer Spending Consumer spending has significantly reduced and has had an impact on the bottom line of most players in the market. Elasticity levels which were around 1 – 1. 5 in 2006, reduced to 0. 7 in 2008 (Dialog, 2009). This has forced companies to drastically reduce spending and in certain instances even retrench employees to reduce costs. The cost cutting measures will have an impact on training and development and R, which in turn would have an impact on the long term. Unemployment The unemployment rate which was steadily reducing over the years (6% in 2007, 5. % in 2008) is bound to face a reversal in 2009, due to the global recession. The central bank of Sri Lanka has requested the government firms to put recruitment on hold (Lanka Business Online) till the economy improves. This would have a direct impact on plans for expansion any organization. Increased Taxes Government taxes on mobile users has been in a constant state of fl ux and a reason for much concern amongst the mobile operators and consumers alike. This volatility of the government’s policies with regard to taxes will have a negative impact on the growth of the industry. Competitive Strategy 0 Driving Forces In The Global Industry The Internet And Digitization Of Content Internet usage in the country is still in its early stages. However one of the threats the internet poses with the increased bandwith provided by ISPs is the widespread adoption of VOIP, since this service would be provided FOC. This could become a direct threat to the telecommunication industry in the future. Strategic Plan For Dialog Mobile Short Term Enhanced Cost Management Cost optimization is crucial for an organization to remain competitive. As companies expand inefficiencies result as a byproduct.Dialog is no exception, a bullish strategy for expansion resulted in reduced retained profits and a ‘bloated middle management’. A loss of Rs. 2. 88 Billion in 2008, compared to a profit of Rs. 8. 91 billion in 2007 is ample reason for rigorous attention to the prevention of revenue leakage and prudent investments with an eye on the long term. Competitive Strategy 31 Increased Focus On Customer Retention Often companies can get swept away by ‘concepts’, especially ones that give you a false sense of safety such as Customer Relationship Management, Customer Experience Management, Customer Lifecycle Management etc.Most companies pay ‘lip service’ to these practices and they often believe that they ‘do’ practice it. However there is often a huge gap between actual customer satisfaction levels and the satisfaction levels perceived by the company. Rather than romanticizing these concepts, companies should actually practice it religiously. In the case of Dialog, it would mean ensuring that all customer facing staff have the right qualities for the job. Skills can be taught, but attitude is harder to chan ge.The true essence of customer service should be instilled and practiced constantly. This should be backed by the right policies and coordination amongst all stakeholder divisions in order to ensure that the customer’s needs are continuously met beyond expectation. Process Optimization To Support Customer Centric Objectives All processes as far as possible would have to be tailored with the customer in mind. However, most business processes tend to be ‘inward looking’, There is a constant ‘tug of war’ between various stakeholders who seldom work in synergy.This is due to conflicting interests and lack of ‘customer visibility’. For example Finance and Credit departments create their processes with the sole aim of managing finances and credit collection, which tends to focus on the short term profit, rather than long term customer retention. The challenge then is for the process management team to ensure that all cross functional customer related processes are driven by customer centric objectives. This would also Competitive Strategy 32 include the removal of all non value adding processes and continuous review